The promotion of a conference is a vital part of planning, whether it is a physical or virtual event. Our advice will help you increase your event profile and lead to more ticket sales and registrations.

You’ve spent a lot of time and put a lot of hard work into planning your conference. The last thing you want is to stumble on the last step! Here are some of the best ways to promote your upcoming conference to ensure that you stand out among competing events and that the right people can also register for your conference:

Make Use of Social Media

Be sure to use social media to promote your event and reach out to individuals who may be interested in attending. You can set up a Facebook event and a Twitter stream to reach out to conference-goers. This can also be a way to communicate with people in different areas. You want your event to reach out to people who may be interested in attending but are not currently in your area.

You should also use social media to drive traffic to your event website. You want to encourage potential attendees to purchase a ticket and register, but you also want to make sure that you are engaging and interacting with your target audience. That is why it is so crucial to use social media to drive traffic to your website.

Come Up With a Witty Hashtag

A hashtag is a word or phrase preceded by the symbol #. Twitter allows users to click on a hashtag and view popular messages with that particular hashtag. Instagram also allows users to click on a hashtag and view relevant content. You should come up with a catchy, clever, and witty hashtag that people can use when they are promoting your event.

Make Sure Attendees Know What to Expect

Your attendees need to know what they are in store for when they attend your conference, whether it is in person or virtually. You will want to clearly state what the conference is about, what to expect, the sessions and topics, and the times and dates. This way, people will know what to expect when they go to your conference whether they are physically there or if they are attending virtually. This can also help people who are looking for more information about your event.

Prepare for Live Streaming

It is a good idea to prepare for live streaming before the conference starts. You should also be prepared for people who want to interview during the event. You want to make sure that you can stay on top of any live streaming and make it easy for people to post information about your event. You may also want to consider hiring extra staff to help you with live streaming, interviews, and posts.


Promoting your upcoming conference can be a challenge, but it is important to ensure that the conference is successful. We hope that our promotional tips and tricks will help you promote your conference, increase ticket sales and lead to a successful conference.

Stand out from the crowd. Make your event one that people can’t miss out on. Have your conference in a conference venue in Brisbane that all attendees will love. 

Unidus is a large conference centre that can hold up to 900 people, so it can host a huge event for you. We also have spaces for smaller events. Contact us today to learn more about our venue and why it’s the perfect fit for your conference!