Event promotion is a careful balance between finesse and brute force. Don’t be the rambunctious autotune commercial where feelings are left bruised. What has worked to bring in new attendees will not necessarily work with your existing members. Here are some things you should remember:
1. Always Use Your Event Hashtag
This is the most obvious trick, but it’s one that is often overlooked. If you’re sending out marketing material for your event that does not have your event hashtag pasted on the bottom of it, you’re doing it wrong. You should be using the event hashtag on all of your promotional materials.
Keep your event hashtag simple and easy to remember. Having even just a few characters in your hashtag will increase the odds of your event appearing when people search for it. To make sure your event hashtag is easily searchable, make sure it is short, includes the name of your event, and only uses common characters that are easy to type.
2. Take Advantage of Search Engine Optimisation (SEO)
Make sure that your event website and your event landing page are optimised for SEO. This means using common keywords and the same language that people would use when searching for your event. Even non-technical people with little SEO knowledge should be able to navigate your website with ease.
3. Make Event Tickets Easy to Buy
This should be a no-brainer, but it happens all the time. Don’t make your attendees have to jump through hoops to buy tickets for your event. The easier you can make it for them to buy your event tickets, they are more likely to show up.
If it is not simple for your attendees to buy a ticket for your event, you need to rethink your strategy to increase attendance.
4. Crowdsource Your Marketing Material
Crowdsourcing is a powerful marketing strategy that has been long used in the business world. You can also use it to promote your event. Ask your attendees to help you promote your event, and they will be more likely to help. You can do this by asking them to promote your event on social media, purchase and wear promotional material, or create promotional material for your event.
Your event marketing should be appealing to a majority of your attendees, it should also be appealing to the people who aren’t coming to your event. This means that you should avoid pushy language and spammy marketing tactics.
5. Use Your Existing Member Roster
Probably the most effective way to market your event is to use your existing members. After all, these people have already decided that they are interested in your event. This means that they are the most likely people to show up to your event.
This doesn’t mean that you should only market your event to your existing members, but it does mean that your current members should be the first people you market your event to.
Make Your Event a Success
Your event promotion strategy should always be more than just a simple email to your attendees. It should be thoughtful, nuanced, and creative. It should also be paired with a good marketing mindset.
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