With the “new normal” settling in, people are starting to go back to their usual routines. More and more face-to-face meetings and events happen today, which are things almost everyone looks forward to nowadays. If you’re planning to organise an event soon, it’s best to put yourself out there and market it well.
Here are some of the marketing tips to note to avoid committing any event marketing mistakes:
Never ‘Spam’ Your Audience
You want to reach as many people as possible, but that doesn’t mean you should spam them with messages. When it comes to marketing, you don’t want to be known as a company that bothers everyone with all those annoying email newsletters, right?
It’s only natural that people will feel annoyed by your emails if you’re sending them too many times. You should not be messaging people multiple times per day just to remind them of your event.
Another thing you should never do is write one single, generic email and send it to everyone. It just doesn’t work. The recipient feels that it’s just not a genuine message, and that’s not a good thing. You need to personalise your message for everyone so that it can feel less spammy and more like a real conversation.
Be Honest about Your Discounts
Offering a special price to someone who signed up early on is something people enjoy. However, there’s a right and wrong way to do it. If you want to make discounts for early birds or existing customers, then you should tell everyone what the regular price is.
Find the Best Host
If you want to make sure that your event is a success, you have to find a great host. What makes for the best host? Well, it depends on what you’re planning to do.
For example, if the event is about sharing information with the customers, you should find someone who will share the most helpful information and has the capability to teach your clients something new. However, if the event is about networking and creating relationships with your clients, you should find someone good at connecting with people.
Prepare a Marketing Calendar
The most sophisticated marketing strategy won’t be worth it if you don’t have a solid plan. Whether you’re planning to create a new product or just preparing for an upcoming event, you need to make plans for your marketing strategy in advance.
Make a marketing calendar and set a realistic timeline for the entire process. Plan when and how you’re going to send emails, post on social media, send invitations, etc.
Marketing a regular event is not much different from promoting an event that happens just once. However, there are many things you need to take care of. For example, suppose it’s a very special event, and you want to attract as many people as possible. In that case, you also need to think about advertising, search engine optimisation, and many other things.
There’s a lot of planning to do, and that’s why you need a marketing calendar. Planning will help you prepare for your events and save a lot of your time.
Conclusion
Event marketing is an important task, and you have to do it right if you want your upcoming event to be successful. You don’t want to make any mistakes, so use the marketing tips on this page to ensure that your upcoming event is rewarding. There’s plenty to remember, but all you have to do is use this list as a guide.
Should you need a conference venue for your upcoming event, consider holding it at Unidus Community & Conference Centre. It is one of Brisbane’s larger multi-purpose conference venues and a hub for the local community. It was specially established as a place for people to unite as a community freely. Book it now.
