As the “new normal” becomes routine, people are gradually returning to their usual activities – travelling, face-to-face meetings and attending events & conferences. Many are eagerly anticipating these gatherings. If you’re planning to host an event soon, it’s essential to put yourself out there and market it effectively.
Here are some key event marketing tips to avoid common mistakes:
Avoid Spamming Your Audience
While reaching as many people as possible is important, flooding them with messages isn’t the way to do it. Nobody wants to be known as the company that bombards everyone with annoying email newsletters.
Sending too many emails can easily annoy your audience. Refrain from sending multiple reminders per day about your event. Additionally, avoid sending a single, generic email to everyone on your list. This approach comes across as impersonal and insincere. Instead, personalise your messages to create a more genuine, conversational tone.
Be Transparent About Your Discounts
Offering special prices for early registration is a great strategy, but it’s important to do it correctly. If you’re offering discounts for early birds or existing customers, be upfront about the regular price. Transparency builds trust and encourages more people to take advantage of the offer.
Choose the Right Host
The success of your event can hinge on the host you choose. The ideal host depends on the nature of your event. For an event or conference focused on sharing information, select someone knowledgeable who can educate your audience effectively. For a networking-focused event, find someone skilled at connecting with people and fostering relationships.
Prepare a Marketing Calendar
Even the most well-crafted marketing strategy is useless without a solid plan. Whether launching a new product or preparing for an event, planning your marketing efforts in advance is crucial.
Create a marketing calendar and establish a realistic timeline for every step of the process. Plan when and how you’ll send emails, post on social media, distribute invitations, and more.
Promoting a recurring event is similar to marketing a one-time event, but both require careful attention to detail. For special events, additional considerations like advertising and search engine optimisation are essential.
A marketing calendar will help you stay organised and save time, ensuring the marketing efforts for your event is maximised.
Conclusion
Effective event marketing is crucial for the success of your upcoming event. By following these tips, you can avoid common pitfalls and ensure a rewarding experience. Use this guide as a reference to help you navigate the complexities of event marketing.
Should you need a conference venue for your upcoming event, Consider the Unidus Community & Conference Centre. Located in Brisbane, it is one of the city’s larger multi-purpose venues, designed to bring people together. Book your space today!
